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PROJECT DESCRIPTION:
E-commerce internationalisation initiative for the Made in Market® brand, focused on strengthening and expanding its digital presence and the international reach of its Portuguese food product offering, such as wines, olive oils, canned goods and sweets.
The project targets Portuguese emigrant communities and, in parallel, international consumers with a growing interest in the authenticity of Portuguese gastronomy, through digital marketing actions aimed at markets such as the USA, Canada and Switzerland.
The operational strategy is based on three digital marketing pillars: SEM/SEO/SEA, Social Media Marketing and Display Advertising, combining brand awareness with remarketing for conversion.
OBJECTIVES:
To increase exports of goods and services, expand the number of exporters and diversify export markets, develop support services for the brand’s internationalisation process, and implement technologies and processes associated with digital technologies within the context of internationalisation through online channels.
EXPECTED RESULTS:
The expected qualitative results of the project include greater international visibility and recognition of the Made in Market® brand, a sustained increase in qualified demand through digital channels, improved conversion rates and online commercial effectiveness, including stronger remarketing and customer loyalty actions.
The project is also expected to strengthen the internationalisation process, ensuring a more consistent digital presence and an enhanced capacity to operate and grow across multiple international markets.
